Starbucks Packaging Concept
Our team was prompted to create a packaging system that would align with Starbucks' current brand and builds upon their marketing plan. The biggest concern was making the packaging convey Starbucks as a premium coffee supplier.
After assessing the company's audience, competition, and brand guidelines we developed the a very sleek flexible package. The graphics were kept very simple and the side gussets were given a photographic treatment that conveys the story of each blend.